Daria Tulum


Shop the world.

Daria Hines is both the namesake and the curator for Daria Tulum, a lifestyle boutique located within the hotel. One of the most sought-after wardrobe stylists in the music industry for over fifteen years, Daria developed her keen eye for styles and trends. Her experience of searching for the perfect piece of clothing gave her an appreciation for a boutique that thoughtfully curates their product selection.

When she moved to Tulum, she was often asked by hotel guests where they could buy a swimsuit, and she didn’t have a good answer… so she created one... Daria’s Boutique.

She views the boutique as an extension of her own closet. She doesn’t want the selection to be limited to vacation clothes, like so many other resort boutiques. Daria wants to offer pieces that you will wear after you return home as a meaningful reminder of your visit to Tulum. As such, her pieces are created by designers from around the world. This list includes top designers from Mexico, who have created pieces exclusively for the boutique. Much like the kitchen in the hotel, Daria’s recipe calls for just the right ingredient mix of whimsical, sexy, fun and chic. It may seem simple enough, but Daria wants all of the pieces to be wearable and relatable.

While clothing is the focus, the shop also features a mini-apothecary area with a handpicked selection of healthy and organic skin and healthcare products. There is a selection of jewelry from top global designers as well as her own creations.

There are collections for men and children of course, and a selection of beach accessories, toys and fun items for children.

Experience Daria’s unique style yourself by following her on Instagram: @dariatulum

Store Hours: 9am-10pm Daily